THE PENNY IS AN ARTFUL BOUTIQUE HOTEL IN THE HEART OF WILLIAMSBURG, BROOKLYN.

The Penny is a neighborhood hotel named in honor of a small dog with a large personality.

“I am because my little dog knows me.”
- Gertrude Stein

Scope

Creative Direction
Identity
Collateral
Signage
Illustration
Production

Credits

Creative Direction
@isadorazoe

Photo
@alice_gao

Brand Director
Zoe Goldberg